Wednesday, 29 February 2012

Have we become to reliant on social media for information


Years ago people read newspapers and watched the daily news to keep up to date with whatever was going on in the world. Be it economic, gossip, or criminal news etc. Nowadays we have many outlets to find out any news we want whenever we want. It is constantly available 24/7, 365 days of the year. We have social media to thank for this, we have the likes of Facebook, twitter, YouTube etc

The initial craze was Bebo when it was launched onto the web in 2005 this was shortly taken over by Facebook and in the last few months Twitter seems to be a strong contender in replacing Facebook. The question I ask is 'can we trust these outlets to be factual and informative?'

Let’s look at the presidential election that was held here in Ireland in 2011. It was the talk of the nation and spread across every newspaper, radio station, Facebook and was the topic of 1000's of tweets. There was seven candidates; Michael D Higgins, Sean Gallagher, Martin McGuiness, Gay Mitchell, David Norris, Mary Davis. There was plenty of controversy throughout the campaign but the main controversy was the scandal that surrounded the front runner for the election; Sean Gallagher. 

Sean Gallagher took part during in a debate between the seven candidates on RTE's programme The Frontline on October 24th 2011. A tweet was posted on the twitter feed '#aras11', it read: "The man that Gallagher took the cheque from will be at a press conference tomorrow". The twitter account responsible was "@mcguinness4Pres". This tweet was in response to Martin McGuiness' (Sinn Fein candidate) allegation during the debate that Sean Gallagher took a cheque of €5,000 for Fianna Fáil from a business man 'Mr Morgan' and convicted fuel smuggler. In the end this tweet turned out to be false but it damaged Sean Gallagher's campaign for the election so much that he lost lots of votes and ended up losing his bid to become Ireland's President.

This is a travesty to think that one simple post made by an anonymous source on a social media site may have changed the outcome of the election.



Tuesday, 28 February 2012

Are shops becoming replaced by online sites?

Shopping has always been a major part of every person’s life. The question is have we become too advanced in the way that we shop. The traditional way of shopping consisting of driving into the nearest town/city or whatever it may be and physically walking into the shop and rummaging your way through countless articles of clothing in all shapes and sizes. Nowadays we have online shopping, in that as long as one has access to the internet they can virtually sit on their couch and search for what they are looking for at the time.

My question to you that read this is ‘Is online shopping the way forward and will shops with physical buildings become obsolete?’

The most advertised clothing website that I have come across is boohoo.com. This is one of the UK’s fastest growing e-business websites. The timeline consists of starting in 2006 and was then re-launched in 2010 after the company got help from kudos web solutions. They provided them with a full range of services ranging from hosting, design, project management, bespoke software development to consultancy and advisory roles. These in turn won boohoo.com awards and achieve treble digit growth each year. The COO of the company Chris Bale says that the main challenges they face is agility as the target audience (17-25 year old females) tastes and likes change day to day through various social media outlets. Boohoo.com is ranked second in the January Top Growers 2011 ChannelAdvisor Facebook Commerce Index.

Interestingly the top three growers of January are Topshop, boohoo.com and New Look. From these results it looks like although boohoo.com is a strong contender but consumers are still susceptible to shopping the traditional way.

My opinion is that while websites are good to get ideas for dresses I still prefer going into the shop and trying on the clothes. Although if the shop doesn’t have the size you can always use the shops website to order the product you want. I think Topshop and River Island have the right idea having both a shop and an online store.

I think we can sleep sound that shops won’t become obsolete just yet but boohoo.com are doing a very good job in keeping us in suspense.

References